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Privacy Policy

Micheldever Tyre Services Limited trading as 4SITE 4x4 Tyres (our, us and we) is committed to protecting and respecting your privacy.

This  privacy policy (the Privacy Policy), together with our website Terms of Website Terms and Conditions sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.  By visiting (our Site) you are accepting and consenting to the practices prescribed in this policy.   

For the purpose of the Data Protection Act 1998 (the Act), the data controller is Micheldever Tyre Services Limited of Micheldever Station, Winchester, Hampshire SO21 3AP (Company Number: 01817398).
Information we may collect from you

We may collect and process the following data about you:

•    details of transactions you carry out through our Site;

•    information that you give us by filling in forms on our Site or by corresponding with us by phone, e-mail or otherwise. This includes information provided at the time of registering to use our Site, requesting or subscribing to any service, place an order on our Site, participate in discussion boards or other social media functions on our Site or enter a competition, promotion or surveys and when you report a problem with our Site or submit a comment regarding the Site. The information you give us may include your name, e-mail address and phone number.

•    details of your visits to our Site, including, but not limited to, technical information such as the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, browser plug-in types and versions, time zone setting, location data, operating system and platform, and information about your visit such as the full Uniform Resource Locators clickstream to, through and from our Site (including date and time), products you viewed or searched for, page response times, download errors, length of visit to certain pages, page interaction information (e.g. scrolling, clicks and mouse-overs), methods used to browse away from the page and phone number used to call our customer service number; 

•    information from other websites we operate or other services we provide.  In this case we will have informed you when we collected that data that it may be shared internally and combined with data collected on this Site; 

•    information from third parties, including, but not limited to, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytical providers, search information providers, credit reference agencies, and may receive information about you from them.



Our Site uses cookies to distinguish you from other users of the Site.  This helps us to provide you with a good experience when you browse our Site and also allows us to improve our Site.  

For detailed information on the cookies we use and the purposes for which we use them see our Cookie Policy. 

We use information held about you in the following ways:

•    to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;

•    to provide you with information about other products and services we offer that are similar to those that you have already purchased or enquired about; 

•    to provide you, or permit selected third parties to provide you, with information about products or services we feel may interest you. We will only contact for you such purposes by post, email, SMS, telephone or other means of electronic communication if you have consented to this.  If you do not want us to use your data in this way, or pass it on to third parties for marketing purposes, please check or un-check (as directed) the relevant box when placing your order; 

•    to notify you about changes to our services; 

•    to ensure that content from our Site is presented in the most effective manner for you and for your computer; 

•    to administer our Site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes; 

•    to improve our Site to ensure that content is presented in the most effective manner for you and for your computer; 

•    as part of our efforts to keep our Site safe and secure; and

•    to measure the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you.


Disclosure of your information

We may disclose your personal information to any affiliated company within our group.

We may share your information with the relevant fitting centre for the purposes of fulfilling your order

We may disclose your personal information to third parties:

•    in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets;

•    if we or substantially all of our assets are acquired by a third party, in which case personal data held by us about our customers will be one of the transferred assets; or

•    if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms of Website Use or Trading Terms or other agreements; or to protect our rights, property, or safety or those of our customers or other third parties.


How we process and store your information

The data that we collect from you may be transferred to, and stored on, secure servers located outside the European Economic Area (EEA). By submitting your personal data, you agree to this transfer or storing. We will take all steps reasonably necessary to ensure that your personal data is treated securely and in accordance with this privacy policy.

The data that we collect from you is processed by staff who work either for us or one of our group companies or for one of our service providers. Such staff may be engaged in, among other things, the fulfilment of your order and the provision of support services. By submitting your personal data, you agree to the storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy. 

Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


Your rights

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking or un-checking (as directed) certain boxes on the forms we use to collect your data or by following the unsubscribe link on any marketing emails we send you. You can also exercise the right at any time by contacting us at
Our Site may, from time to time, contain hyperlinks to and from websites operated by other organisations or our affiliates. If you follow a hyperlink to any of these websites, please note that they will have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to such websites.


Access to your information

The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.


Changes to our Privacy Policy

Any changes we make to our Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by e-mail.  Please check this page frequently to see any updates or changes to our Privacy Policy. 


How to contact us

If you have any questions, comments or requests regarding this Privacy Policy, please feel free to contact us in any of the following ways:

•    by email at: ; or

•    by writing to us at: Southam Tyres, Southam Drive, Southam, Warwickshire, CV47 0RB.
Alternatively, you can make a verbal complaint to the Digital Marketing Manager on 01926 816 800 or the HR Team on 01962 794810.

This Privacy Policy was last updated on 13th January 2016

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