Meet the Team

THE 4X4 TEAM

“We are very proud to be the driving force behind new tyre sizes in various tread patterns for all terrains, especially for the Land rover family, many of which were industry firsts.”

Dave has been in the tyre industry over 30 years, 20 of which have been at Southam Tyres managing the 4X4 division. Dave started out covering all aspects of tyre fitting in every segment and has also managed retail sites. Some of Dave’s responsibilities include recommending conversion sizes, and advising tyre manufacturers of new sizes and patterns required for the 4X4 sector.




Ian has over 20 years experience in both the retail & wholesale sectors of the UK tyre industry. As a result, he has accrued a vast technical knowledge in all aspects of the 4X4 & car markets during this time with which he uses to serve customers enquiries, rest assured you’re in good hands with Ian.