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Meet the Team


“We are very proud to be the driving force behind new tyre sizes in various tread patterns for all terrains, especially for the Land rover family, many of which were industry firsts.”


Dave has been in the tyre industry over 30 years, 20 of which have been at Southam Tyres managing the 4X4 division. Dave started out covering all aspects of tyre fitting in every segment and has also managed retail sites. Some of Dave’s responsibilities include recommending conversion sizes, and advising tyre manufacturers of new sizes and patterns required for the 4X4 sector.

Matt celebrated his 20th Anniversary in 2014 with the Southam Tyre 4X4 team. Matt has hands on experience fitting tyres and is a specialist in wheel and tyre combinations for fleet customers. Matt enjoys an active outdoor lifestyle including cycling and motorsports

Simon has been in the tyre industry for 15 years and more specifically within the 4X4 technical division. He enjoys all aspects of 4X4 vehicles but lending his expertise and knowledge to customers is a particular area of personal satisfaction.

Ian has over 20 years experience in both the retail & wholesale sectors of the UK tyre industry. As a result, he has accrued a vast technical knowledge in all aspects of the 4X4 & car markets during this time with which he uses to serve customers enquiries, rest assured you’re in good hands with Ian.

Tom has been a petrol head since a very young age and always wanted to progress this interest into his working life. Tom has been part of the 4X4 team for 10 years, looking after the website enquiries for the team and enjoys working with manufacturers and the UK’s biggest 4X4 companies in providing tyre solutions for your driving needs!

With hands on experience having worked in the retail sector for 11 years, Dan has fitted all types of tyres including 4X4. Having recently joined the 4SITE 4x4 Tyres technical team, Dan is now offering his technical knowledge to members of the public.

As the rookie of the team, Andy has worked within the tyre industry for 2 years, having recently joined the 4SITE 4X4 Tyres team. Since joining the 4X4 team, he has undergone a stringent training programme in 4X4 technical data and brand knowledge.


Alan: Alan became a part of the tyre industry in 1983 from an automotive background to handle the sales of BF Goodrich 4X4 tyres in the UK market, and was responsible for the instruction of 4X4 legends like the Trac Edge, ATKO and BF Goodrich MT. Alan is an avid off-roader, 4X4 course builder and enthusiast.

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